Ready to go!

After sitting in class and analyzing my topic I've come to a realization on how I will conduct my research. I will start off by researching the psychology of supermarket setups. I will then try to analyze my personal experience on what appeals to me while shopping. I will also conduct a survey, if possible.

Talking with my mother

I have been talking about this topic with my mother a lot lately. She told me the way a supermarket is setup can greatly influence what people but. For example, gum is always by the register because it is a good that people buy on the whim. Where as, things like chicken and meat can be in the back because people walk into the supermarket knowing what meat they need.

Lets get started!

I'm very happy with my finalized topic and I am looking forward to  doing some intense research .

As of now I've read some articles mostly on marketing. I am going to try and find a book that talk about both psychology and marketing. 

Researching tips

I have a concrete question, but no leads for an answer YET. After talking to Mrs. Geller I found out some websites that can be extremely helpful for my research. These websites include: scholar.google.com, elibrary.bigchalk.com, and www.jerseyelicks.org. I think I am going to start off reading multiple articles before I choose a book to help me with my research.

Finally! A specific question!

What is the most effective way to set up a supermarket in order to increase sales and customer satisfaction?  And how is this different from a kosher market?

I'm getting somewhere!

Being a young business owner of Glatt Express and Lazy bean, I am constantly thinking of how can I improve my business. Therefore for my blog I want to focus on how the setup of a supermarket can effect customer satisfaction and sales. My unique angle on this project will be because I am specifically focusing on a kosher market.

After talking with my good friend, Elizabeth Schechter, I got a better feel for my project. She suggested I should focus on what the staple food was in Jewish culture throughout many years. For example, today a main staple food on Shabbat for Ashkenazim may be cholent or patato kugel